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December 2003
What is SEO?
Search Engine Optimization or SEO is the
process of analysing your web site with the specific intention
of increasing search engine rankings through the redesign
of actual architecture or by way of making adjustment to your
web site code.
SEO also looks at areas such as reciprocal linking or deep
link indexing to maximise visability through the Internet.
SEO covers several areas that have one ultimate goal, promotion!
- and correct SEO uses ethical practices by following all
the guidelines.
Further Explanation:
At a top level HTML code can be generated by applications
just like Microsoft Word.
If you use applications in this way you may not understand
the raw code that it creates at a lower level, if the code
generated does not conform to a standard, such as w3c it may
result in compatability issues across the various browsers
used by people.
For example the page might not view/print correctly, even
worse still it could cause your PC to run slower.
In some instances when scripts are being use is could even
crash your machine.
Search Engines view code errors as unprofessional and see
it as bad industry practice.
Can you imagine how frustrating it is to be sent a link from
a sub page, but when you click it your forced to the homepage?
It all leads to fundamental flaws that effect your performance,
these errors are rife on the Internet and should be corrected
in all cases for maximum effect.
Feel free to browse this web site for more information on
Search Engines and Optimisation, or you could on the other
hand, search the Internet.
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