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April 2004
Search Engine Optimisation, Search
Engine Placement, And Internet Marketing Facts
If you are a UK business please click
here
Before we start, let me give you a Google
fact that you might not know. Goto Google,
type 5+5, and then hit search - as you can see google is also
a calculator. We know this because we research every single
day and learn the facts about search engines and traffic optimisation
of search engines like Google.
The 3 main ways to generate targeted
leads
On the Internet you can target clients by 3 main ways: Internet
Advertising, Search
Engine Optimisation and Internet
Marketing.
If you can't do the work yourself you need a reliable partner
that can work either with you or for you.
Factors in success for search engine optimisation and good
promotion come down to correct planing, execution and management.
If you have the time to learn, then you should do this, if
your project is large then you may need consultation or other
resources such as training. If you want an expert to help
you then you can chose companies such as SEOINC,
and Oyster-Web
to help you along the way. (We also provide the
same services) You can if you need to oursource your Search
Engine Marketing Program, the best companies can be easily
found in the search engine rankings..
Search Engine Optimisation (otherwise
known as SEO)
SEO is full of controversy, some will say you can't apply search
engine optimisation techniques to a site for promotion on any
search engine anymore. Others will argue that search engine
optimisation works 100% of the time, but what is the real facts
regarding search engine services and can your business benefit
from search engine optimisation?
Quick History Lesson (Pre search engine optimisation)
Before search engine optimisation and internet marketing
was around the Internet started out as an experiment. The
internet was developed by the American government and they
set it free by making it a public source. Search engine sites
were formed and optimisation techniques started as a way to
promote your web site ethically on search engines. Today the
Internet is widely used, has a vast geographical coverage
and it's potential is unknown by many. Up until now the democratic
nature of the Internet (and the way links were formed) made
it a fair place for all. Google's search engine founders developed
something called page ranking,
and this has been a measurement of a sites value and authority
on Google's search engine. As a site's link structure/content
grew, so did the page rank and your site if search engine
friendly would be effectively optimised.
The world wide web was born out of such practices as link
exchanges, these links were formed and the Internet grew to
what we see today, there is plenty of search engine optimisation
firms trying to compete for your business but the ethical
search engine marketing firms are always viewable within the
search engine rankings for various words. Web sites all over
the world were (and still are) connected together via a series
of different connections, some are physical (network links)
and some are logical (hyperlinks). The Internet is now a vibrant
medium for reaching potential clients for small and large
business alike.
The Evolution of WWW
The organic growth of linking has been overtaken by people
understanding the formulas of search engines, once this art
was introduced to firms deploying aggressive marketing tactics,
it paved the way for keyword spamming and other unethical
practices. The firms using such tricks flooded search engines
with sites that were extremely poor quality.
The Google Change - Florida Update, Search Engine Optimisation
Shakeup!
In an attempt to promote a fair, democratic system search
engines like Google have started to fight back, but it's not
without casualties. In an effort to block out spam or at least
control it, Google have made changes. Not only is this a mark
against spammers it will also create a better Internet by
putting more emphasis on quality content sites that have been
correctly listed in directories and other authority sites.
Google's search engine has taken a beating in recent times
but the major changes to Google's rankings formula will be
for the better. For instance Google have introduced keyword
stemming, known as broad matching - it basically makes a cross
reference against more authority web sites than before when
a search query is made to Google, take this example; optimisation
and optimization are now one of the same on Google.com. Also
our theory is that more emphasis has been placed on neighborhoods
or seed sites that carry authority votes. Every time a major
change happens that shakes up the search engine results the
Industry names it after a hurricane, Novembers update has
been named the Florida Update!
Search Engine Optimisation Spammers (Search Engine Placements Leading To Poor Content)
Commercial sites have been racing ahead of organic growth
to gain an unfair competitive advantage using search engine
optimisation techniques. Search engine optimisation spammers
have simply sabotaged an ethical art of search engine promotion
and now Google have to deal with this problem. Its for these
reasons many firms doing well on the Internet have been effected
by the recent change in Google's algorithms. This is not to
say they were spamming or doing things unethically, maybe
just that the controlling emphasis on Google have shifted
somewhat. Eventually ethics will win the war on unethical
practices but it takes time and constant tuning. Some might
say the actual 'democratic' nature of the Internet and search
engine listings are becoming more distorted when spamming
techniques have been making business money but this era could
be over. Also Google are ready to float their company on the
stock market which means that business goals and shareholder
expectations will be taken into consideration.
Google's IPO (Search Engine Industry Change)
Now with the IPO
of Google just around the corner, and the Introduction
of Ad
words and Ad
sense (revenue stream for Google) the commercial side
of the Internet is now fast emerging again creating yet another
industrial change.
The dust from the .com bubble explosion seems to be firmly
settled, now we are seeing major changes and the landscape
of the Internet once again is looking a much brighter prospect
for firms great and small. Business and organisations can
now tap in to this vast resource they call the Internet by
placing direct adverts and links in content targeted web sites
and search listings turning Internet traffic into visitor
traffic streams.
CALL US TODAY FOR A CHAT ABOUT YOUR WEB SITE AND WHAT YOU
CAN DO TO GET MORE TRAFFIC 0845 009 2050 OR 07947 212 488
OR USE THE LINKS PROVIDED ON THIS PAGE!
Google
Technical Facts!
More Search Engine
Optimisation Facts
Google
Changes
Website
Business Reports
Web Site Ranking Explained,
Web
Site Submission, Search
Engine Optimisation Basics,
Internet
Advertising, Google Search Engine Optimisation
Guidelines,
Flash
Intros, Web
site Templates, Search
Engine Relationship Chart
Search engine marketing is
needed to successfully place your site on sites such as Google,
Yahoo etc. wether it be through PPC, SEO or Internet Marketing.
All options require promotion and marketing to be followed
up with correct analysis and the program is changed depending
on the results of each program. Your log files are checked
to get a picture of your web site.
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