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April 2004

Link Development and Traffic Generation Services

Generating good traffic to your site is one of the most important parts of good Internet Marketing.

At Adaptability we make things simple, you can either learn some information from us and do this yourself or you can choose from a range of flexible link management solutions. If you want to get a good ROI from your web site then your time and investment should be utilised in a way that gives you the best rewards.

People who buy dvds will also buy tapes, thats the approach we have when it comes to building links for your web site.

To work out a ROI we would need to know technical details about your business, good sites are good links in our eyes and it is as simple as that.

You will never know how good a link from another site is until you put it in place and see what traffic comes from it. Also if you have a fantastic site and no one buys from you, what is the point of managing that link? You simply have to go back a stage and look at your web site. Is there anything missing in the sales path cycle? When you have a workable site then you can look at link developement and other forms of promotion.

Good link campaigns come down to the following attributes:

1. Time and Resources,
2. Correct Management,
3. Optimising Link Programs
   1. (to get good traffic you need to know your link partners)
   2. (monitor traffic daily/weekly to see where it is coming from)
   3. (learn from the traffic and build a better web site)
   4. (do not get too obsesed with the campaign ;)
4. Finding Themed and Useful Link Locations is key to your success.

These are common sense guidelines, a good camapaign comes down to hard and smart work. To commit to a successful link campaign you need to be on top of the management of the links it is as simple as that.

Also we have found that proper anti-spam measures should be taken.

We can step in here and do this for you or you can do it yourself the choice is yours.

To see our prices click here

Here is the sums:

If you produced 30 links for £500 and each link brought in just 3 visitors a month, you would get get 90 visitors a month from the transaction. In most businesses this is worth £90 a month in PPC costs + any management fees.

Also 1080 visitors PA on only 3 visitors a month from each link is low. The figure will probably be much higher on good sites. For instance a good link could get you 30+ people in one day on average for a particular sector.

It is easy to see why link development programs offer you value, it simply just depends on how good a particular link is. The other factor is if you have a resource section in your site it helps your visitors find information more efficiently and gives them an excuse to come back to your site at a later day.

Optimisation and Link Development on the other hand can be compared to the oil that is used in your car. (Well it is a generic component and it explains our point very clearly!), the point here is if you don't keep your web site running with oil (optimisation, link development etc.) your web site will probably not last the distance - in some cases it can seriously damage your life expectancy! - This is true in the fashion we are seeing, for instance TV advertisers are loosing leads simply due to brandband usage. This is how real Internet Marketing and other forms of promotion are to your business.

Internet Marketing at this stage can be compared to as a digital tune up top professionals, it is probably a luxuary. However one day in a not too distant future you may need an Internet Marketing Solution to stay in business.

Now although the example we used refered to a car, it is important you know the difference between the many forms of promotion.

Link development will get you good traffic, but it needs to be approached in a certain way. A successful link campaign can be set up with only 30 links, however correct management is needed to stay on top of any link development campaign.

Our suggestion is to start off with a small number and see what the traffic increase is, this way you can see exactly what works and what doesn't.

We are offering a 30 links from PR4 sites closely chosen for your industry for £500. This is enough to see for most small businesses on the Internet.

Remeber if you want a good healthy online business, you need the right mixture of oil and petrol. With this in mind, ask yourself what vechicle do you want to be in charge with on the Internet Super Highway!

IF YOU WANT LINK DEVELOPMENT CALL US ON 0845 009 2050 OR 07947 212 488

The reason for considering link management is a multi-reason one. Firstly you need to give people a way into your site. A link from somewhere else will do that for you. If you offer a resource page or directory, you can easily pass your visitors onto an area if your site does not accomadate their need.

This is just common practice accross decent web site masters.

Recap - to keep your visitors returning to your web site you need to offer them the following:

• A WAY INTO YOUR SITE (how do vistors find your site?)
• WHY SHOULD THEY STAY
  • Is your site better than your competition?
  • Do you communicate your message correctly?
  • Does your web site warrant the time needed to browse it?
  • Are you actively directing your visitors to the information, product or service they need?
  • Can your visitor make a purchase on your site?
  • Can they contact you for more information?
  • Can they move to another area of your site easily to find more information?
  • Will a link campaign give you the right balance of petrol and oil?
• AND LASTLY DO THEY HAVE A REASON TO RETURN?

In fact, link popularity has become increasingly important for achieving top search engine visibility. You simply can't let a piece of software run a submission and hope for the best, the process is effort driven and is the most time consuming task of correct promotion.

We provide a full range of submission services to help you get your site noticed, please contact us to find out what would be most beneficial to your organisation.

Our services are as follows:

• Keyword/Category Analysis
• Web site design and web site architecture reviews
• Link database creation/population
• Submission and email management
• Spam management control
• Making our clients happy!

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Link Development Costs