Getting good links is an essential factor
if you want to bring traffic to your site, most search engines
look at your link saturation when probing your web site presence.
If many good web sites link to a site, you
will see it has a good position in the search engine results
of many search engines. The other factor here is the amount
of sites relating to your web site theme linking to you. This
tells the search engine robot that your site is valued and
is looked apon as a good resource.
Getting your site noticed by good linking
is a good strategy. If you are thinking about exchanging links
then make sure the exchange will be worthwhile to your visitors.
The process involved in getting good links
is a time consuming one, if you don't have the time or expertise
to do this then get someone else to help you!
We can offer you a link marketing program
that will find you 30 links from good sites that have a PR
4 or higher. All management and hassle of getting the links
to your site is handled by this program.
Our special promotion is priced at £500,
this is a great investment for any web site. To check your
link popularity click here
To speak to us direct about your requirements
call:
0845 009 2050 OR 07947 212 488
If you want to start off small or learn more
then read on!
You can use pay per click ('PPC')
and it takes about 48-72 hours to be listed, however its not
clear what's going to happen with the Yahoo acquisition in
relation to overture customers.
If MSN decide to split from the partnership then PPC customers
using Overture could lose 30% of their traffic overnight.
Google offer something called 'add
words' and their is other options similar all with a 'sponsorship'
theme attached to them.
Search engine optimisation is another option,
however this might not be suitable for your company - this
can take awhile but for some firms it is well worth the effort.
For a company interested in the Internet
as a means to generate customers both options should be explored.
Outsourcing this is a real option for companies large and
small.
You can use options such as Googles 'add
words' and get strategic links to your site. In all honesty
you need to consult with the professionals.
Web site differences, architecture variations,
elements and components, business markets, competitor sites.
It is all relevant to creating a good site and getting it
noticed.
If you would like to get an idea of what
it will take to get your web site noticed give us a call or
send us an email. If you have a much smaller site, or your
area of business is not highly competitive please browse this
site. You will find a wealth of information and resources.
Feel free to read any information on this
web site (and of course the Internet) and make your own conclusions.
If you feel happy to receive more information on Search Engines
and Optimisation, please let us know.
Google and Yahoo are clearly the Champion search engines,
the recent buy out of Overture (on Yahoo's part) and the start
of Ad words and Ad sense by Google shows that PPC activity
is on the increase. PPC is a growing area and the concept
of pay per click advertising can easily be seen by many companies.
All PPC search engines such as Overture, Yahoo and Google
have affiliations with other web sites and portals. This means
that when you choose this form of advertising, your advert
is seen on a much wider audience than just the regular search
engines. What's more the web sites will be specific to your
advert content so you will reach a high saturation of online
leads. The planting is really on the keywords you use and
the ad content used to draw your clients in.
If you advertise on networks such as Overture or Espotting
your headings are seen above regular listings.
An example of this on Overture can be seen below:
How is the cost worked out?
Each search engine works on a bidding process. Basically
you will bid directly against online competitors that also
have a web site. The higher bidder secures the first placement
of the box and is their fore exposed to a higher saturation
of prospects.
Every time someone clicks your advert you pay the bid price,
targeted leads are drawn in to grow your business. Daily budgets
can be set up to control the amount of money you spend. Google's
ad words can be setup within a few hours and you will start
being exposed to first page listings immediately. In addition
to this Overture has been building up a host of mutually beneficial
partnerships with companies like MSN, Alta Vista and Lycos.
Various Partnerships have been formed and some have been
dissolved, and still more will quite likely change in the
near future. MSN was a main rival to Yahoo, but now Yahoo
own Overture it's unclear what will happen to this relationship.
You can still use Overture to get listings on many of the
search engines but if MSN decide to go you could be losing
some good traffic opportunities.
PPC requires the monitoring of bid prices and budget controlling
via account management to maintain your placement. Obviously
the more competitive the industry the more work that needs
to be undertaken. Our PPC schemes come in two flavors, 1)
we set up and you run the show, or 2) we take care of everything
for you. It's your shout and we will advise you on each step
you need to take to get your web site listed.
Feel free to browse this web site for more information on
Search Engines and Optimisation, or you could on the other
hand, search the Internet.
