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April 2004
Pay Per Click Costs
Pay per click
advertising on search engines lets you choose keywords
that are connected to your service, product or web site offering.
When a search is performed using such keywords the results
seen will have a combination of regular listings and sponsored
links. These sponsored links are what we refer to as PPC adverts.
Your web site details appear when a search is performed, and
you pay each time someone clicks your advert. Hence the phrase
Pay Per Click.
You decide how much you are willing to pay each time a person
clicks on the search results and you compete with other online
competitors via a bidding system. The more you are willing
to pay per click, the higher your site will appear in the
results for the keywords you choose. PPC search engines offer
your advert links to other leading web sites and portals.
If you are unsure what keywords to use for Pay per click
try this
Pay per click search engines form a platform for an Internet
Advertising Program. These PPC schemes available cover
Google
ad words (the little boxes on the right hand side of Google),
this is a same day service i.e. can be set up within a matter
of hours. Overture (purchased by Yahoo) can be setup within
72 hours , and Espotting (For UK/Europe Targetting) can be
set up within a matter of days.
To find out how much the current ppc bidding prices are on
your keywords simply give us your website url and any keywords
that will help us find out the PPC cost. This service is free
of charge and will give you an understanding of how feasible
this is to your business. We will also give you an idea of
how many visitors this would attract!
If you want PPC programs for your business then we
can offer the following:
 We'll set
up your account and create targeted listings for you
Our experts
will contact you for a one-on-one briefing and advise you
how to maximise your listings
We will
provide you with a list of highly targeted keywords based
on consumer search analysis
Optional
automated bid management service
Daily budgets
can be created to put you in control of your costs
Upon campaign
approval, start receiving targeted leads within 48 hours
Cost: £149 plus min. £100 credit per a/c
Professionally
written titles and descriptions
Deep content
URLs will drive customers straight to the relevant pages
All keywords
activated at #1 position across our affiliate network
The cost of our programs: £149 is per account i.e.
Overture, Adwords
and Espotting are 3 accounts in total.
Management of such programs start at 2% of the budget and
can raise upto 20% depending on the industry and work involved.
How do I get pay per click set up?
Simply call us on 0845 009 2050 or send an email to ppc@adaptability.co.uk
Is there any other alternatives?
Yes - >Internet
Marketing, however this is a longer process and is more
of a long-term strategy.
Learn
more about Google Adsense
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