PPC is a powerful way to get your company into the top rankings
of most of the major search engines, quickly and with minimal
fuss!
Google and Yahoo are clearly the Champion search engines,
the recent buy out of Overture (on Yahoo's part) and the start
of Adwords and Adsense by Google shows that PPC activity is
on the increase. PPC is a growing area and the concept of
pay per click advertising can easily be seen by many companies.
All PPC search engines such as Overture, Yahoo and Google
have affiliations with other websites and portals. This means
that when you choose this form of advertising, your advert
is seen on a much wider auidence than just the regular search
engines. Whats more the web sites will be specific to your
advert content so you will reach a high satuation of online
leads. The planing is really on the keywords you use and the
ad content used to draw your clients in.
If you advertise on networks such as Overture or Espotting
your headings are seen above regular listings.
An example of this on Overture can be seen below:
How is the cost worked out?
Each search engine works on a bidding process. Basically
you will bid directly against online competitors that also
have a web site. The higher bidder secures the first placement
of the box and is theirfore exposed to a higher satuation
of prospects.
Everytime someone clicks your advert you pay the bid price,
targetd leads are drawn in to grow your business. Daily budgets
can be set up to control the amount of money you spend. Google's
adwords can be setup within a few hours and you will start
being exposed to first page listings immediately. In addition
to this Overture has been building up a host of mutually beneficial
partnerships with companies like MSN, Alta Vista and Lycos.
Various Partnerships have been formed and some have been
dissolved, and still more will quite likely change in the
near future. MSN was a main rival to Yahoo, but now Yahoo
own Overture it's unclear what will happen to this relationship.
You can still use Overture to get listings on many of the
search engines but if MSN decide to go you could be losing
some good traffic opportunities.
PPC requires the monitoring of bid prices and budget controling
via account management to maintain your placement. Obviously
the more competitive the industry the more work that needs
to be undertaken. Our PPC schemes come in two flavours, 1)
we set up and you run the show, or 2) we take care of everything
for you. It's your shout and we will advise you on each step
you need to take to get your web site listed.
Feel free to browse this web site for more information on
Search Engines and Optimisation, or you could on the other
hand, search the Internet.
