What Is Search Engine Optimisation ? ('SEO')

SEO is the process of analysing your web site with the specific intention of increasing search engine rankings through the redesign of actual architecture or by way of making adjustments to your web site code.

SEO also looks at areas such as reciprocal linking to maximise visability.

SEO covers several areas that have one ultimate goal and uses ethical practices.

Further Explanation:

At a top level HTML code can be generated by applications just like Microsoft Word.

If you use applications in this way you may not understand the raw code that it creates at a lower level, if the code generated does not conform to a standard, such as w3c it may result in compatability issues across the various browsers used by people.

For example the page might not view/print correctly, even worse still it could cause your PC to run slower.

In some instances when scripts are being use is could even crash your machine.

Search Engines view code errors as unprofessional and see it as bad industry practice.

Can you imagine how frustrating it is to be sent a link from a sub page, but when you click it your forced to the homepage?

It all leads to fundamental flaws that effect your performance, these errors are rife on the Internet and should be corrected in all cases for maximum effect.

Feel free to browse this web site for more information on Search Engines and Optimisation, or you could on the other hand, search the Internet.