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April 2004
Web Site, Search Engine, Directory
and Portal Submission Explained
Is your site open for business? - That is
the question of todays topic. Everyone needs to know that
correctly listed web sites do better overal than web sites
that are not listed. The process of submission is easy - you
just add your site to another right? Well in it's simplest
form this is correct, however proper guidelines should be
followed.
Firstly free for all, cgi based systems that are not managed
correctly can harm your web sites reputation. No one is going
to use a page with a load of messy unrelated content links,
it simply does not work like that. To acheive the right listings,
your site needs to be good quality. From here you need to
seek out suitable directories and high traffic sites that
compliment your services for best results. By getting listed
on directories you will be opening up new ways for people
to find your web site, it is simply amazing and a simple task.
Submission of this kind usually comes under the heading marketing
strategy.
Just like conventional advertising where you would advertise
your company in newspapers, magazines, radio commercials,
trade/industry publications, television, bill boards etc.
the Internet has various resources that are available and
suitable for each web site's need.
Directory submission ensures you keep within a topic, theme
or category that is in most cases relevant to your web site's
product, service or subject. For this reason search engines
like directory submssions, if a user is looking for a particular
site they can navigate through a directory to find what they
are looking for with some ease. This suggests directory submissions
are not just good for search engines, they are good for business
and people in general.
Equally portal submissions are a good place to find visitors
relevant to your websites content or subject. For instance
if you were listed on a fishing portal and you wanted to tell
the world about sea fishing it makes sense not to submit your
site to a web page that is trying to protect rare fish.
Correct submission of your web site should be well thought
out and planned in advance. A good marketing strategy should
always have the target visitors interest in mind.
To get listed on search engines you can submit to them manually
to save time, if a web site has been well built and has links
pointing to it the site will be picked up by search engines
anyway through time. Search engine submission only tells the
search engine robot that this site exists and basically requests
the robot (search engine spider) to visit your site.
Another great way to generate interest is through quality
link exchanges, some web sites hold a directory of related
resources - if your site benefits the visitor of another site
and they use a resource directory, it makes practical sense
to submit your site to them. Sometimes you will need to email
the webmasters and ask for inclusion.
There is various products around that boast - submit your
site to over 1500 sites per month, or search engines submissions
- get listed on 800,000 websites, portals and search engines.
To be quite blunt you can't beat manual submissions, you
see with automatic submissions they could add your site to
pages that will never generate leads. What would be the point
of you advertising a chip shop in Scotland in a magazine that
promotes pubs and bars around the west end in London? The
probability of this happening is very slim and demonstrates
why in most cases its a waste of time.
A good Internet marketing strategy will need research, and
then it should be followed up via manual submissions. There
is no problem with automated submissions on particular search
engines and directories, however if you want to achieve the
best results possible manual (human resources) is your best
scenario.
We can supply you with all the resources you need to maximise
your submissions, we can research your site and build up a
marketing strategy however this is only really needed in competitive
markets, submitting to the correct search engines, directories,
websites and portals after correctly optimising your website
is the most likely the best solution for a whole range of
web sites.
If you are interested in this information or our industry
in general then please send your comments to us and we will
be happy to advise you further.
Feel free to browse this web site (and of course the Internet)
for more information on Search Engines and Optimisation, and
if you need further information remember we are hear to serve
you!
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