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April 2004
Search Engine Optimisation
Facts About Web Site Architecture!
Web Site Architecture
The network view we use is similar to that of a Cisco network,
we use this architecture to implement a successful Internet
site.
Your web sites contain pages of html code that are used to
produce your web pages, these pages link to images, java scripts,
shockwave files, pdfs, ecommerce and payment systems, login
devices, server side applications, databases, video streams,
catalog pages, other web sites and so forth.
Root Layer
Your web site is built apon layers, some are physical and
some are logical, for the benefit of this information we are
looking at the logical front end of a web site and how it's
architecture is important to search engines.
To implement a successful web site you need to concentrate
and try to define the high traffic pages, these will typically
be marketed by building highly targeted content pages, online
advertising or offline marketing. The main traffic pages should
form the gateways to the rest of your site pages. High traffic
pages should also filter off to sub pages and the internal
linking structures should be well balanced and pre-thought
out.
Your internal linking structure should be designed to become
scalable if you truly want to dominate in your online industry.
Your high traffic pages form the basis to your virtual backbone,
from here you know your traffic is almost guaranteed if you
have the correct promotions.
From a visitors point of view, navigation through your site
should be made easy and should easily be worked out by implementing
correct menu headings. The whole web site is made up of the
linking structure and the build forms the basis of the hirachical
structure, these power links form the virutal backbone. The
high traffic pages will be linked to bigger web sites, on
content web sites and larger domains. For gorilla sites, they
then form Autonomous Systems to manage traffic flows.
Organisation of content
The entrance pages that will be used need to be optimised
with the latest technologies to easily navigate your readers
through your web site. These high traffic entrance pages need
to have firm links with other neighors on your network. These
neighors can be on theme web sites that share authority and
police an optimised virtual WAN. The html code that are used
to produce web pages, should contain optimsed code. Java script
code should be placed away from the html code, links that
are away from the html page can be added to the site map.
The use of hidden layers is not recommended, some search engines
crawl java scripts but this should not be relied on. The site
map can manage all of your internal links in nice directory
of easy navigation. Fonts, hovers, sizes, colors etc should
be firmly placed in a CSS file. Images should be optimised
and code tidied up.
Shockwave files should be samll, and all content should be
as viewable to search engines as possible. If images are being
used and the content can not be read there needs to be solutions
created for your robot viewable site. The most imporant thing
is the correct balance throughout your site.
Naming standards
Each file name should have an organised storage system and
the naming of file names should be kept to a specific standard.
To make the file name of the page as easily identifiable we
recommend using long-named-filenames and cutting the .html
to htm, afterall why use the later - if you had 4billion web
pages on your network you'd be greatful if every page had
.htm
Navigation Structure
We have already touched on this a bit, lets speak about it
more - when you enter a homepage you enter the site at the
first layer, all your high traffic pages should be adacent
to the index page and be fully linked via a virtual mesh topology.
The glab pages (high traffic pages) should be percieved as
all equal i.e. they are all index pages working within a cluster.
The second layer is the layer that eplorers the area in detail.
For instance if you have a used cars glab page, then the second
level would have more details for instance a range of used
cars. No matter how large your site grows each page should
be accessed in as lease few clicks as possible, our recommendations
is no more than 3 clicks away.
Changing the structure
The larger the site grows the more top level sites there are.
Each site ensures it has a backward link and a forward link.
More information and facts will be going here soon!
Want to talk to someone about your web site architecture?
Call 0845 009 2050 or 07947 212 488.
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